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Jan 20 2009

Images that illustrate innovative uses of typography

Published by taylorloran at 6:21 pm under Uncategorized Edit This

A couple of posts back, I talked about my love for typography and how fonts can change the feel of a design.

I wanted to follow up on that with some designs I saw on Veer.com , a stock photography, illustration and type company that puts together some really awesome campaigns.

They have a wonderful section on their site called Ideas, that has a blog, different groups you can join and all sorts of inspirational images.

I check out the site a couple of times a week to read the skinny (that’s the Veer blog) and to look at the wallpapers they offer free to members.

Note: what I have included on this blog is for viewing purposes only. If you want any of these wallpapers for yourself. Please go to Veer’s site .

I have included a few of their wallpapers that specifically deal with typography, but as a graphical element of the design. I think this will help illustrate what I was saying about fonts changing the mood of a design.

In this one, the script font mimics the flow of the hair. I don’t see any other font type really working with this design.

Daydream

In this one, the block font has a hint of sci-fi in it, making it more apparent that the story the man is thinking of is a fantasy story. A different type of font could change the way the story is percieved. For example, using a more feminine font may cause the reader to think romance, or a straight serif font may look more like a newspaper.

Red Sand

This one is a great example of text as a graphic element. I don’t have anything to say about the font, I just though this one was really cool.

Free Dive

Do you have any examples of a great use of typography? Let me know about them.

- “I’m one of a kind. I’m designer.”

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3 Responses to “Images that illustrate innovative uses of typography”

  1. danaeon 22 Jan 2009 at 6:56 pm edit this

    A while ago one of my clients showed me these. They were part of a really neat ad campaign for buying the newspaper. Found the link on a different blog for you.
    http://pzrservices.typepad.com/advertisingisgoodforyou/2008/10/old-film-stars.html

  2. taylorloranon 23 Jan 2009 at 2:49 pm edit this

    Thanks for the link danae!
    I had not seen this before and it truly is a great use of typography as a graphic element!

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