Jan 20 2009
Images that illustrate innovative uses of typography
A couple of posts back, I talked about my love for typography and how fonts can change the feel of a design.
I wanted to follow up on that with some designs I saw on Veer.com , a stock photography, illustration and type company that puts together some really awesome campaigns.
They have a wonderful section on their site called Ideas, that has a blog, different groups you can join and all sorts of inspirational images.
I check out the site a couple of times a week to read the skinny (that’s the Veer blog) and to look at the wallpapers they offer free to members.
Note: what I have included on this blog is for viewing purposes only. If you want any of these wallpapers for yourself. Please go to Veer’s site .
I have included a few of their wallpapers that specifically deal with typography, but as a graphical element of the design. I think this will help illustrate what I was saying about fonts changing the mood of a design.
In this one, the script font mimics the flow of the hair. I don’t see any other font type really working with this design.

In this one, the block font has a hint of sci-fi in it, making it more apparent that the story the man is thinking of is a fantasy story. A different type of font could change the way the story is percieved. For example, using a more feminine font may cause the reader to think romance, or a straight serif font may look more like a newspaper.

This one is a great example of text as a graphic element. I don’t have anything to say about the font, I just though this one was really cool.

Do you have any examples of a great use of typography? Let me know about them.
- “I’m one of a kind. I’m designer.”
















A while ago one of my clients showed me these. They were part of a really neat ad campaign for buying the newspaper. Found the link on a different blog for you.
http://pzrservices.typepad.com/advertisingisgoodforyou/2008/10/old-film-stars.html
Thanks for the link danae!
I had not seen this before and it truly is a great use of typography as a graphic element!