Does the above image look funny? Dig through your junk drawer for a pair of 3D glasses and take another look.

My first introduction to a 3D magazine was last July. Seattle Metropolitan magazine put out a “Best of the City” issue where the cover story, a couple of connected stories and quite a few advertisements were only viewed correctly through 3D glasses. Seattle Metro supplied the glasses and marketed the issue as 3D on the front.

Pretty much if you are going to do a 3D issue, its only the photos and illustrations. 3D text would be ridiculous. I figured that since this mag is still kinda new, it was trying to define itself from the other popular city mag. I was pretty impressed with the advertising department’s decision to promote the 3D thing to their clients and get some 3D ads in the mag as well.

I wondered if I was every going to see this 3D technique used again, and it has finally cropped up again. Tiger Beat just released a 3D issue in conjunction with the movie, “Jonas Brothers: The 3D Concert Experience.”

I don’t read Tiger Beat, nor do I have any interest in picking up this magazine, but I do think the use of 3D images in print is an interesting idea. It looks like Tiger Beat just had 3D content and did not also have 3D advertising.

Foliomag.com has an article on the issue explaining how the company was able to create the 3D images:

The 3D effect was accomplished by utilizing two cameras shooting at the same time. ‘Our photographer used two cameras, set a few inches apart, to capture images simultaneously,’ (Scott) Laufer explained. “Those two images were then composited together, shifting red and blue channels in the RGB photo, to create the three-dimensional effect.’”

Scott Laufer is the owner and president of Laufer Media.

I’ve only seen these two magazines utilize the 3D technique and I’m on the lookout for more to see if this ends up being a trend in the magazine industry. I’m also thinking about looking up how to create 3D images with my camera and trying this at home.

Found your 3D glasses and wanna look at more three-dimensional images on your computer? Check out this guy’s site.

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